SECTOR EXPERIENCE — HEALTHCARE
Healthcare Advertising Shouldn't Make Consumers Sick.
From a regional hospital to an online health giant, from a social epidemic that everyone NEEDS to talk about to a men's health issue no one WANTS to talk about, we've brought strategy, humanity and, yes, sometimes the funny bone to healthcare brands.
CLIENTS
White Plains Hospital
White Plains Hospital is a regional hospital with national creds. We kept their tagline "Exceptional Everyday" but found a sweet spot to position their expertise for consideration among their New York City competitors: Among the best hospitals anywhere, that just so happens to be here.
Dartmouth Health
We worked to bring Dartmouth's Healthy Disregard for the Impossible to life in multile channels.
Betterhelp
Working in close collaboration with the internal team, we helped Betterhelp talk it out and make things feel better all over. We were incredibly proud of the accolades our campaigns received, in both advertising media AND in organic social, where people were LITERALLY sharing our work with friends who needed to hear what Betterhelp had to say.
Partnership to End Addiction
The pandemic also coincided with another epidemic in America: addiction. We worked with Partnership to End Addiction to spread a new type of social treatment: reaching across the divide to those struggling.
Urolift
When the director got done shooting this, a man from the client team explained what exactly Urolift does. The director said, "I just advertised WHAT?"
Fun times though for a procedure that does not sound fun (but necessary!)