SECTOR EXPERIENCE — SNACK & DRINK STARTUPS
When Your Business is Getting Started, It Helps to Have Folks Who Have Been Doing It.
We love snacking and beverage innovation. We've partnered with start up brands and private equity companies to help bring food brands with tiny budgets to the market in a bug
CLIENTS
Chef's Cut
We branded Chef's Cut with the line Take the Chef with you, that they still use to this day. From packaging copy and Amazon to major stunts and outdoor, we helped a private equity company 5X the brand value.
We worked with some athletes that came on board, like Big Papi.
And we utilized out of home and bus advertising to specifically speak to cities and neighborhoods. For the middle of the country:
For LA:
For New York City:
And when cannabis was legalized:
ONE Bar
We helped the same private equity company develop the brand and voice for ONE Bar, which eventually sold to Hershey's for a massive amount of money.
We started by writing personality lines for every flavor, that were right there on front of package. And we made the website feel right for the brand.
And we created assets for web video, banner and social.
Celsius
Before they took off, they Celsius was a start-up looking for funding. We helped them define who they wanted to be pre-seed, and created a mood video that they used to secure financing.
The Drop
We loved working with the founder of the Drop Wine so much, we made her one of our folks. Started to make Rose accessible, the Drop was a scrappy brand that was just fun. We helped with everything from packaging to events to advertising, all towards the guiding brand ethos "Class as F*ck."
Everything was done on budget for this brand. The Launch was true leg work.
In store posters and POP were just so fun.
And from shoots in the founder's apartment to finding folks on the street to tout innovations like resealable cans, everything was about the IDEAS and not the budget.